P.S.Dec SA

Filming the workshop, before showing each part on its own.

P.S.Dec SA machines high-precision mechanical parts in Delémont, for watchmaking and connectors. The whole point of the site came down to a question of scale: showing a craft that plays out over a few millimetres, where an ordinary catalogue photo gives nothing away.

The site opens on a video shot in the workshop, before introducing the company, its team and its parts in French, German, Italian and English.

The footage that brings the hero to life, credited to Piqo Communication.

The homepage hero comes alive with footage shot in the workshop by our creative partner Piqo Communication: close-up mechanisms, a part being sketched, an inspection under a loupe. The same video loops, muted, from the moment the site loads.

• Workshop footage, credited to Piqo Communication, our creative partner, behind the homepage hero.
• Sketching, machining, inspection: three gestures of the trade, filmed in the workshop.
• Looping playback, muted, from the moment the site loads.

Six watchmaking parts, each with its own page and its own photos.

Sliding pinion, second-hand axle, reduction pinion, barrel drum, deadbeat wheel with lever, winding stem: every part in the portfolio has its own page, with its macro photos on a neutral background, no extra text, the part speaks for itself.

• Six watchmaking parts detailed, each with its own URL and its own photos.
• The material stated on every page, from steel to titanium, as data rather than as a selling point.
• A full-screen zoom on every photo, opened over the page.