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WORK

Pascal Étienne Driving School

Client
Pascal Étienne
Year
2023
Technologies
WordPress Booking system
Fahrschule Pascal Étienne: Web development by e-Medias Group
THE PROJECT

A site built around the way Pascal Étienne teaches.

Pascal Étienne gives driving lessons in Delémont, from his premises on Rue de la Molière. The site had to follow his own teaching method: six precise steps to get a licence, each with its own course, its own colour and clearly displayed prices.

The menu follows that same path exactly, from the first-aid course to the "two phases" course, and every page carries photos of his own two cars and his students rather than stock imagery.

The current course, full screen on a phone.
The current course, full screen on a phone.
The next sessions of the awareness course, with dates, status and price kept up to date.
The next sessions of the awareness course, with dates, status and price kept up to date.
01 · THE STRUCTURE

The path to a licence, laid out like an instruction manual.

The "6 steps to a licence" page lists, in order, the first-aid course, the learner's permit application, the theory, the awareness course, the practical lessons and the "two phases" course. Each card on the timeline links straight to the page and sign-up form for that course.

  • Six numbered steps, in the real order of the Swiss procedure.
  • One card per step, with its own photo and sign-up button.
  • The same order found again in the site's main menu.
The timeline of the 6 steps, from the first-aid course to the "two phases" course.
The timeline of the 6 steps, from the first-aid course to the "two phases" course.
02 · HIS FLEET

His two cars, liveried in the driving school's colours.

Lessons are given in an automatic Renault Clio RS Trophy or a manual Toyota Yaris GR, both liveried in the driving school's colours. The page shows both cars side by side, the price per lesson and the insurance contribution.

  • Two cars to choose between a manual and an automatic gearbox.
  • 60-minute lessons, a deliberate choice against the more usual 50 minutes.
  • Prices listed for each category: car, trailer and confidence-building lessons.
The automatic Clio RS Trophy and the manual Yaris GR, the two school cars.
The automatic Clio RS Trophy and the manual Yaris GR, the two school cars.
03 · AFTER THE LICENCE

The relationship does not end at the exam.

The "Outings" page gathers photos from track days and reunions with former students, in the snow or on the track. None of these pictures comes from a stock library: they are Pascal Étienne's own, and his students'.

  • A dedicated page for track outings and gatherings between students.
  • A gallery fed by his own photos, taken on track or in the snow.
  • The WhatsApp contact, repeated on every page to stay reachable.
Track outings and reunions with former students, in photos.
Track outings and reunions with former students, in photos.
CREATIVE PARTNERSHIP

The site's visual identity, from the six steps' colour code to the visuals on every page, bears the signature of our creative partner Piqo Communication. The website's development, that of e-Medias Group. One project, two crafts.

Discover Piqo Communication ↗

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