Myrah Watches SA

A shop that opens with a film.

Myrah Watches was born in Delémont: Swiss watches designed by Marco Bulloni, made in short runs and staged in the world of the table and of wine.

The site deliberately delays the sale. You come in through a seventeen-second film, cross a world, and the shop only arrives afterwards, once the desire is already there.

An immersive film before the catalogue.

The home page opens on a full-frame film, with no headline and no sales pitch: the dial, the cork, the light. The words only come afterwards, as you scroll, with the world of the brand and the voice of its founder.

• An opening film, full-frame, with no retail dressing.
• Discovery through scrolling: the world unfolds at the visitor's pace.
• An ambient soundtrack on a loop, offered and never forced.

And at last, the shop.

Once the desire is there, the classic product page takes over: price, choice of strap, cart, secure payment. It owns its retail role without closing the door on the brand world, since a “See the soul of the watch” button leads back to the immersive page. And for anyone who would rather try it on, there are still the evenings calendar and the workshop in Delémont.

• A choice of strap, as colour swatches on the page itself.
• Secure card payment, handled through Stripe.
• Every finishing detail, unfolded for those who want to know.